a clear cut evaluation, and why?

This article by Frank Bruni in the NY Times shows exactly why there needs to be a third party evaluation system in personal training.  Are we self-regulating?  Maybe, but not enough.  Are we held accountable?  maybe, but not enough.

By setting the course for a new united effort in our industry, FitSource can manage the murky waters of what is personal training.  Understanding that is more than one way to succeed, we can evaluate a trainer based on their philosophy, not just by "can they hold a clipboard."

The time has come...